weareDaniel brings scientists
and specialists together.
weareDaniel was founded by Koen Thewissen and Tim Smits after they enjoyed working together on the development of the new Belgian food pyramid.
![](https://wearedaniel.com/content/2-team/1-koen-thewissen/koen.jpg)
Koen Thewissen
I worked for 10 years as a brand- and communication strategist for BBDO in Belgium and China. I left BBDO to start the Belgian Advertising School (www.belgianadschool.be) and to found weareDaniel. I am fascinated by how the way we communicate can change the way people think, feel and act. I believe that changing people is the only way to change the world.
Mail Koen Thewissen![](https://wearedaniel.com/content/2-team/2-tim-smits/tim.jpg)
Tim Smits
I am a professor advertising science, persuasion and marketing communication at the University of Leuven. In my research I focus on persuasion processes and on the effectiveness of marketing communication. Throughout my academic work, I focus on the impact of design, messaging and subtle cue effects on human behaviour.
Mail Tim Smits![](https://wearedaniel.com/content/2-team/3-jorn-craeghs/behavioural-design-camp-2018-14_fotor_small.jpg)
Jorn Craeghs
I’ve spent the past years researching human psychology to come up with ideas for effective behaviour change. Before joining weareDaniel, I worked as the Insights Lead at the Behavioural Design Agency SUE Amsterdam, where I helped design and lead the Behavioural Design Academy in my role as director. I get most excited when behaviour change interventions are part of a valuable service or magical experience.
Mail Jorn Craeghs![](https://wearedaniel.com/content/2-team/billie-gielen/img_6608-1kopie.jpg)
Billie Gielen
I’ve always been fascinated by the magic that happens when smart people work together. Whenever I have a spare moment I read up on research about team effectiveness and creative facilitation. Before joining weareDaniel, I worked as a project manager trainee at Wunderman Thompson and I coordinated events tailored to young audiences at the Royal Museum of Fine Arts (Antwerp). My personal mantra throughout everything I do: People first.
Mail Billie Gielen![](https://wearedaniel.com/content/2-team/wearedaniel-and-you/fotolia_57825105_s.jpg)
weareDaniel and you?
weareDaniel works closely together with its network of academic researchers and professors from Belgian and international universities. We are always looking for hands-on academic collaborators or eager interns. Mail or call us if you want to work with us.