Things we’ve said,
support or do.
Changing behaviour, one (new) word at a time
"When Gezondleven.be asked us to come up with a campaign idea to change sedentary behaviour at the workplace, we created a new word: wisselwerken."
Feeling magazine interviews Tim and Koen about Thaler’s Nobel prize
“95% of our decisions is influenced by our intuition. Only 5% is really rational. But we are very good at post-rationalising all of our decisions."
Tim is not sure Jupiler is making the right decision
“From an academic point of view, changing Jupiler's name to 'Belgium' feels a bit strange. There is a large group of Belgian people that is not patriotic at all. And the English name might confuse the rest."
George Lakoff thinks it is a bad idea to talk about natural capital
“When you use the frames and language of your opponents, you don’t persuade them to adopt your point of view. Instead you adopt theirs, while strengthening their resistance to your objectives.”
Koen and Jorn have a strange hobby. It’s called The Belgian advertising school
“Every year we select 25 bachelor or master students to become the next generation of BAS. They come from different backgrounds and have different stories to tell, but they all have one thing in common: a passion for communication and a desire to make a difference.”